Monday, January 19, 2009

Market Researching Painting Preference






















Vitaly Komar and Alex Melamid, of the Dia Center for the Arts, have conducted professional market research about aesthetic preferences and taste in painting, first in the U.S. and then the rest of the world.

The landscape here is the most wanted painting for U.S. residents. (Note the George Washington in the middle.)

The abstract is the least wanted.

You can see a similar pattern for other countries here.

A notable exception is Holland, where the most wanted painting was not a landscape with a mountain, a tree, and water, but instead a colorful abstract. Another argument for the Netherlands as the best country in the world...



The same guys have also developed "most-" and "least-wanted" songs. Most wanted was a cheesy R&B/rock love song; least wanted was an opera mix of hip-hop.

1 comment:

Chris said...

I heard about that study. On NPR.